Advantages of Web Sites presence:

• Unlimited Hours of Operation: Your business or organization can be "Always Open" and running 24x7 allowing you to provide information and/or even sell products and services right from your web site.
• Reduce Information Delivery and Staff Costs: Your information about your products, services, personnel, organization, etc. is available to your customers or viewers at their convenience. If someone needs information, they access your website. You no longer have to pay excessive amounts to send information via fax and mail, thus eliminating postage, long distance, printing costs, and excessive work upon your staff members.
• Up to Date Information Availability: Rather than worry about customers losing your business card, organizational brochures and literature, you will always have a web site with the information posted in its current form. People can always find you and your information on the web.
• Potential for a Large Customer Base: Keep your local business and expand your customer base to the limits of your imagination. Advertising on the web is very reasonable considering the millions of potential customers or client you can reach with your ads. It is all about promoting your web site and your organization.
• Sell Products Online: A web site gives you the potential to categorize your products online with a store front that will handle your customer's money transactions, customer support, and other business related issues. All you have to do is ship your products. Shipping can be handled online too!

Sophistication and complexity of websites vary greatly and depend on various aspects, like whether it is B2B (Business to Business) or B2C (Business to Customer), and the decision of how far to go depends on mainly what the company wishes to achieve out of going online and cost–benefit analysis. Website sophistication is not necessarily a desirable attribute on its own. Rather, suitability for the company’s purpose should govern the decision of how far to go.

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